Exploration of the field of Animation related product design


Guanjing(Yoyo) Mu | 15/10/2024

As a fan of animation and games, I have many favorite works and characters. My original intention to study in the animation area is not only to produce my own story works in the future, but also to express my support for my favorite characters from diverse animation/games through secondary creation, which is commonly referred to as fan art. 

At present, with the continuous development of the Internet in China, I can easily obtain the information of various factories and contact them independently, and turn my original characters or fan arts into real life items, such as pendants, dolls, badges, tableware, bags and so on. 

The following pictures are some animation related products I made in the past two years. 

To be honest, I really enjoy the process of transforming my drawings into practical items in life, so I want to explore and develop my career in this direction after graduate study.

In early October this year, I had a chance to obtain the contact information of a recruiter from miHAYO, a well-known Chinese game company, and attended the company’s online recruitment meeting. Through these two channels, I have a general understanding of the experience and ability required to enter the production department of animation or games, as well as the requirements of portfolio when submitting resumes.

1. Preparation of portfolio

  • Look for popular animation works or game works in the current market as the target, and design products for them according to their official main posters or characters. It should be noted in particular that these designs and finished products can only be used in your portfolio, not for commercial use. ( 4 products)
  • If the company you choose clearly indicates the need for strong hand-drawing ability on the recruitment information, then the portfolio should include your original character images. Design different products based on your original characters. ( 4 products )
  • Product packaging design. ( Minimum 4 pages )
  • Posters for the product. (prepare the number according to your ability)
  • Recommended product materials: acrylic products, plush products, badge products, paper products and so on.

2. Experience and Ability

  • It’s necessary to have a detailed understanding of the works (animation or game) of the company you choose to apply for, and prepare the product design direction according to the image, personality and market trend of the characters in their works.
  • It’s necessary to investigate and understand the materials and processes of the animation/game related products that are commonly used in the current market.  Have experience with factories and know how to check sample’s status.

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