In this day and age, even though digital tools for sharing information are evolving, the business card remains its importance in any industry. A good and creative business card can be the first step in helping your potential customers get to know you, including brand recognition and advertising. Meanwhile it is also a good old offline “contact us” page, which contributes to professional relationships and business growth.
Due to the importance of business cards for personal career development, I hope to do enough research and study on it, and create my own business cards before graduation! ( I put the resource link below, don’t miss it! Highly recommend reading and watching!)
- Define the Brand Identity:
“ Determine the style and message you want to convey. Think about the style of animation you work in .” For me, I define myself as a 2D animator and illustrator. So when I design my own business card, I may put some 2D avatar or illustration of my own character in it. It could be playful and artistic.
- Choose the Right Format:
“ The size of a standard business card typically varies by region, but the most common size used worldwide is:
3.5 inches x 2 inches (89mm x 51mm)”
Although the most common shape of business cards is rectangular, current printing and paper-cutting technology has developed rapidly, many new shapes and materials of business cards have been widely popular. I considered making the overall shape of the business card into a rectangular small card with three folds, a little bit like a greeting card I guess.
- Incorporate Your Work:
Of course, I consider adding a QR code that links to my online portfolio, website, or demo reel. I’ll also suggest other two teammates do so.
- Key information to include:
Name and Title: Include your name and a clear title. For me, probably like :
2D Animator/Illustrator Guanjing Mu
Contact Information: Include an email address, phone number, and website (or social media handles, if relevant).
Social Media Links: Instagram, Behance, LinkedIn, or Vimeo. Visual platforms are especially important in the animation industry.
I think all of the above information and ideas are very useful and I can’t wait to start designing my own business cards now! But before that, I would like to design a group business card for my “graduation film” team, including myself and two other teammates[Mingyu Deng and Shulei Yin]. I hope this business card can contain the information of all of us and be associated with our graduation film [Beneath the Bubble]. I will update the progress of making the business card in the next journal.
Resource:
How to Design a Business Card: The Complete Guide
https://www.popwebdesign.net/popart_blog/en/2021/06/how-to-design-a-business-card-the-complete-guide
Creative Futures – Business Card, CV and Design Deck
How to Create Unique Business Cards with Procreate and Photoshop